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TECHNO offers a two-year full time dual specialization programme. The curriculum lays the foundation for a conceptual and analytical understanding of Indian and international business. TECHNO’s programme is designed to closely integrate current management theory and practice.
The course imparts knowledge and fosters attitudes essential for the growth of students into competent, responsible managers. The course has evolving programme content and is constantly updated to be in tune with the emerging trends.


Participants for the program may be from any discipline such as Engineering, Humanities, Commerce, Economics, Medicine or any other branch of education. The candidature welcomes both freshers and those with relevant work experience.


The Program is designed to nurture students and help them build and enhance their managerial competence. The meticulously structured programme aims to:

> Equip students with the required conceptual and interpersonal skills and sense of social purpose for managerial decision-
> Develop leadership capabilities to act as change agents and be a source of motivation in the organizations they work in.
> Nurture the desire to excel in performance without compromising integrity, honesty and fairness.
> Imbibe values of integrity, justice and fairness so that they promote and maintain high ethical standards in management.


The purpose of a comprehensive induction and orientation programmes is to go beyond familiarizing students with the campus and other fellow students, and in fact to acclimatize them with what programme is all about and what it takes to be a successful manager or an entrepreneur. How can TECHNO transform them to realize their ambition; What support they must draw from the Institute in transforming themselves, are some of the other aspects to infuse their interest in the management career. It is also an opportunity for students to have a quick refresher on the basic functional courses as following:

> Accounting Information
> Information Technology Orientation
> Business Communication
> Marketing


TECHNO is known for the depth and rigour of the programme. The curriculum, reviewed and revised periodically, remain relevant and contemporary.

Following the first year programme, students undertake summer training with Institute’s corporate partners for a period of eight to nine weeks. The Summer Internship is a powerful source of practical managerial insights, validation of management concepts, and valuable market knowledge.

The elective courses which are offered in the second year of the programme allow students to choose a bouquet of courses that interest them and develop proficiency in the areas of their choice. The elective courses consists of in-class courses, often with project components, offered by different areas, courses of independent study, exchange programmes, and intensive field courses along with Live Projects.


The teaching methods include–lectures, seminars, assignments, group discussions, business games, outbound based experiential learning activities, educational excursions, role plays, simulation exercises, structured and unstructured group work, and field visits. Other elements are:

> Case Studies
> Management Simulation Assignments
> Presentation
> Short-term Live Projects
> Quizzing
> Panel Discussion
> Field Research work
> Management games
> Industry Visit
> Meditation & Yoga
> Exposure to team work


Being a Marketing Specialist programme, the course equips participants with fundamental marketing management skills and in-depth knowledge of building customer centric organization. Based on the way the marketing function has evolved as well as current turbulent times and emerging market needs, the programme focuses on imparting education, covering both core marketing area courses as well as carefully selected classic and contemporary elective courses in the areas of retailing & merchandising, marketing communications, services marketing, international marketing, rural marketing and general marketing.

The programme is challenging, hence a large part of learning is based on applied research, live projects and internship, besides class room conceptualization and cases, quizzes, term papers, written examinations, case submissions and discussions, etc. Besides large number of core marketing and other functional areas and strategy courses, the participants study innovative courses in Internet Marketing, Below-the-line Marketing, Event Marketing, Bottom of Pyramid Marketing, Rural Marketing, Financial Services Marketing, Sports Marketing, Green Marketing, etc.


As financial markets become more integrated and sophisticated, there is a strong demand for graduates who can not only understand financial products but also measure and manage the risk arising from such products. The pragmatically designed curriculum of our program in Finance, meets this demand by choosing a blend of elective courses which focus on skill sets required in the field of finance. The content of each course is unmatched in depth and breadth.

A student, who undertakes the following elective courses, gets prepared to pursue careers in banking, financial consulting, wealth management, hedging and mortgage banking. As a proof of the pudding, our Alumni who majored in Finance are working in leading firms such as Kotak, ICICI Bank, HDFC Bank, & others.


In today’s changing scenario, the HR function has grown to become a key component of organizational strategy. As businesses constantly evolve, the dynamics of HR must also keep pace. This is possible only when an organization’s most valued assets i.e employees are capable of seeing the bigger picture thereby help organizations gain a competitive advantage.

With Management Course, students would be able to understand the importance of HR in today’s world. Specialized courses in the HR curriculum build an intricate web comprising recruitment, mentoring, training and employee performance and management. From time to time students are provided with necessary inputs in form of latest developments in HR field. They are also encouraged to indulge in field research to gain practical insights about the subject.


The term Information Technology refers to the application of technology by considering an information. The storing, manipulation and management of data using computer can also be defined as an Information Technology. The IT sector has grown much faster globally. Today even India is standing as a developing country due to this vast growth in IT sector. The vacancies in IT professions are also increasing due to the variety of performance of IT professionals in every fields. The above mentioned reason also force IT industries to provide employments upon a large scale. The different small branches of IT such as Database Management, Networking, Information, Security, Cloud Computing, Business Intelligence etc are also increasing day by day. IT sector can be said as a pot of chances that give one many opportunities to reach top in his/her life. The main specialty of this field is that one can reach his success by just having some qualities like creativity, willpower to learn new things, ability to withstand any situations and confidence. Our Curriculum of IT is designed to attain the same.


On completion of the PGDM programs, the students would be able to demonstrate

> Innovativeness
> Entrepreneurial Mindset
> Leadership Ability
> Social Responsibility
> Global Mindset
> Integrated Business Knowledge


The program, through high-impact pedagogical methods, helps the participants to develop themselves into top-quality decision makers with analytical rigor, conceptual foundations and interpersonal and social skills, built on values of honesty, integrity and a sense of fairness. The participants learn to think through managerial issues and decisions in complex, less-structured situations in holistic and multi-disciplinary perspectives to generate and evaluate alternatives and arrive at innovative solutions. In-class discussions, group preparation and presentations, field research and project work prepare the participants to meet the challenges of the managerial profession. Different co-curricular and extracurricular activities organized by the participants themselves sharpen their organizing abilities, nurture their leadership qualities and polish their social skills. The Program helps participants to transform themselves into leaders of organizations and change agents of society.


Affiliated to AKTU, Lucknow, Uttar Pradesh

Master of Business Administration or MBA is one of the most popular post-graduate programmes in India and abroad. The 2-year programme is a gateway to a plethora of job opportunities in the corporate world, primarily at the managerial level. MBA is also a very popular post graduate programme as it is open to students from all the streams – Science, Commerce and Humanities.

Full Time MBA: Course Curriculum

MBA is a 2-year programme divided into four terms/semester. The MBA (General) programme course syllabus consists the following topics:

1st Semester
2nd Semester
3rd Semester
4th Semester
Organizational Behavior Marketing Management
Quantitative Methods Human Resource Management
Managerial Economics Business Communication
Financial Accounting Information Technology Management
Organization Effectiveness and Change Management Accounting
Management Science Operation Management
Economic Environment of Business Marketing Research
Financial Management Management of Information System
Business Ethics & Corporate Social Responsibility Strategic Analysis
Legal Environment of Business Elective Course
Project Study International Business Environment
Strategic Management Elective Course

Why Study Here?

We believe that education is the key to business reforms and progress. Management education is the panacea through which the society can organize its resources and shape itself to face challenges and identify the direction in which it wishes to move.

To run a trustworthy, quality based, professional institute with an objective to provide a positive, vibrant and diligent educative environment, creating constructive path towards integration of management education with industry orientation.

To be an epitomic institution of higher learning of global standards through Teaching, Research, Training and Consultancy.


An MBA degree holder is expected to take up the managerial responsibility of the department he/she is hired for. A manager’s job profile broadly includes planning, strategizing, execution, leading the team, liaison with clients, coordinating with other departments, delegation of work and responsibilities, reporting to higher authorities regarding projects undertaken.


  • Finance Manager
  • Marketing Manager
  • Sales Manager
  • Human Resources Manager
  • Operations Manager
  • Product Manager
  • Data Analytics
  • Digital Marketing Manager
  • Entrepreneur
  • Advertising
  • NGO Manager
  • Project Manager
  • Sports Manager
  • Telecom Manager
  • Transport & Logistics Manager
  • Public Policy Manager
  • Infrastructure Manager
  • International Business Manager
  • Disaster Manager
  • Energy & Environment Manager
  • Import & Export Manager
  • IT & Systems Manager
  • Healthcare & Hospital Manager
  • Business Economics
  • Agriculture & Food Business
  • Materials Manager
  • Oil & Gas Manager
  • Retail Manager
  • Rural Management
  • Supply Chain Manager
  • Textile Manager
  • Business Analytics Consultant


The evaluation system has been designed to achieve the following:

> Evaluate the progress of learning of each student
> Prescribe and promote certain acceptable and uniform standards of comprehension
> Encourage healthy and constructive competition among the students
TECHNO follows a system of continuous evaluation. Throughout the term, students are tested on their ability to understand concepts, learn techniques and apply them to problems in the real world. At each stage of the course, the students would be in a position to assess their performance and take measures to make improvements. The evaluation is based on the continuous internal evaluation and end-term assessment.



Corporates and business leaders play an integral part in course development and delivery at TECHNO. This is to ensure that the courses being offered are relevant and updated to meet the current as well as future needs of the business world.

Faculty members plan the course delivery and session plan well in advance. This includes identifying the topics which would be best delivered by practitioners from the industry and also identifying as well as contacting the practitioners considered most suitable to deliver the topic. The faculty member then works closely with the practitioners to sensitize them to the level of knowledge of the students; the requirements related to concepts to be covered; defining a broad framework for the sessions; and developing reading materials and assignments.

At TECHNO, 25-30% of every course is delivered by senior executives from corporate world and the rest is delivered by the faculty member in-charge. This approach of practitioner involvement in development and delivery of courses has several advantages:

> The students get enhanced practical knowledge.
> Facilitates mentorship program, a program where experienced industry professionals would mentor students in their career
choices, project selections, specialization areas etc.
> Provides the students and institute with opportunities to network with the professionals and forge long term relationships with
the practitioners and the companies they have associations with.


TECHNO offers a comprehensive 8-10 week Internship Program (IP) in the intervening Summer Term between the first and second years of course work. Under this, students undergo faculty-supervised internship in an organization to apply the knowledge they have acquired during the first year of their program and bridge the perceived gap between theory and practice. The IP enables students to experience the rigors of the professional environment, both in terms of form and substance. It provides them with opportunities to learn and practice business knowledge and professional behavior.


TECHNO’s programs address the varied aspirations of students through offering electives. It follows an Open Ended approach wherein a student has the flexibility in choosing electives. A student who wants to specialize in a particular stream has to choose the same. An elective course will be offered if a minimum of 15 students opt for it.


The Live Project (LP) is another unique feature in TECHNO curriculum which has been included to ensure practice oriented learning. It spreads over both semesters of the second year and carries a total of eight credits. The objective of LP is to facilitate the process of attaining a higher level of knowledge and expertise in the field of study chosen by the students. It will help the students to integrate the learning in multiple areas and address a comprehensive question of relevance to the management discipline. This also inculcates the art of conducting independent inquiry and evaluation which is useful both in industry and for later academic pursuits. The project would be based on a real-time business issue, preferably as a continuation of the Internship Program work.

Outcomes of Live Project

> Improved market-based decision making skills and business acumen.
> Usable financial literacy: a compelling understanding of how various functional decisions affect the numbers.
> Improved cross-functional collaboration and teamwork.
> Ability to balance the daily tactical pressures with strategic initiatives.
> Improved problem-solving based on customer needs, competitor information and company data.
> Gain insights that challenge the assumptions: forward thinking individuals.
> Clearer understanding of and alignment with the company’s strategy.
> Ability to define and/or clarify specific bottom line performance expectations and objectives related to profitability and other
measurable business drivers.


Spiritual Learning is a dynamic course for TECHNO students and young professionals that gives them a boost of energy and trains them to
get the most out of life. The programme teaches them how to be productive and dynamic while staying cool and centred. The students learn techniques
like Powerful breathing techniques, Yoga, Meditation and Practical wisdom for the modern world which they take back home, incorporate them in their daily lives, and as a result, experience a range of benefits. The programme is widely regarded for strengthening Leadership skills, enhancing Memory & Concentration, Stress and Anxiety relief, Increase in productivity as well as Self Confidence.


At TECHNO placements is not a seasonal task but instead a process that is initiated by means of Advanced Placement & Training
Programme right from the day when the student joins for the course.
An exclusive Placement Team has been developed to serve this purpose which comprises of select students along with the Placement officers.

> The team builds an interface between Institute and Industries
> Prepares students for Aptitude Tests, Group Discussion and Mock Interviews to gain confidence, diminish nervousness, hone their responses and think on their feet
> Offers personal support systems and work directly with the students keeping their interests and goals in mind
> Groom students to meet the expectation levels of the Corporate world.


The Foreign Language Training at TECHNO provides an option to choose any one of the foreign language (German & French) and offers a platform to the students in sensitizing themselves to languages used world over. The programme is a result of the combined efforts of a set of highly motivated faculties and successive batches of students who, despite a demanding academic schedule, show a keen interest in enriching their multilingual repertoire.



> How to control emotions and handle other people’s emotions.
> Understand how our mind creates negative thoughts and how to handle these thoughts.
> How to control breath, meditate and be mindfully aware.
> How to control emotions to do better time management, prioritization of activities and be more productive.


> How to make goal-centric decisions rationally.
> How to come up with creative solutions.
> How to remove subjective bias from decision making.
> Understand why we make wrong decisions.


> Understand people’s motivation.
> How to sell your ideas to others.
> How to generate leads, get appointments and sell face-to-face.


> Understanding the difference between bargaining and negotiation.
> How to create a win-win situation for all parties.


Understand and use the principles of strategic management to determine success in your own life.


> Understanding and use of soft skills to motivate team members for improved productivity
> Understanding the link between people, processes and technology to effectively execute projects towards stakeholder satisfaction
> Understanding and handling the risks associated with the delivery of any project based initiative


> How to prepare for and adjust to inevitable changes (good or bad) in our life and our careers.
> Understanding the change management process.
> Understanding what will happen in corporate life and what a student can do to be most effective.


> Communication Skills.
> Business Writing.
> Presentation Skills.
> Business Etiquettes.
> Interview & Group Discussion Skills.
> Leadership Skills.
> Entrepreneur Skills.
> Ethics, Morals and Professionalism.
> Spiritual Self Development.
> & much more


  • The distinctive feature of the Institute’s academic program is the use of a pedagogy that is oriented towards decision making. The curriculum is continually updated to ensure that it is synchronized with the current and foreseeable needs of the industry.

    Prof. A.K. Sen Gupta
    Pro-Vice Chancellor, University of Lucknow
  • Think of executive who have the power to generate ideas and convert them into reality. The graduates not only understand the sector but are also equipped to bring the best practices in management for enhanced performance of the organizations.

    Dr. Anoop Kumar Singh
    Department of Applied Economics, University of Lucknow
  • The student mix is hand-picked from some of the most diverse walks of life. This diversity has resulted in experiential learning and appreciation of varied cultures and tastes. The curriculum at TECHNO has been dynamically aligned to the needs and aspirations of the industry to ensure that students not just imbibe academic concepts but develop the requisite analytical and decision-making skills to be the leaders in the ever changing world of business.

    Prof Prakash Singh
    Indian Institute of Management,Lucknow