How To Create Visibility

Student awareness is critical to a successful recruiting effort. This section describes the many ways recruiters adopt to develop their corporate image at the Institute.

A successful recruiting effort is possible only when the students know you better. TECHNO offers you many opportunities to help build a good corporate image among the students. The following are our recommendations for the same.


The pre-placement talks are presentations organized by the company on the college campus. Over the years, they have become the primary forums for company-student interaction. These talks give the student a chance to learn more about your company, your people and your work culture. The students can also learn about the opportunities for growth, learning and advancement that your company offers. They can also form a first-hand impression of your company and can make an informed decision about applying for the placements. We have over the years found that senior executives are the most effective in delivering the PPTs and also making a strong statement of commitment to recruiting from this institute. The PPTs can take place on any mutually convenient day. If the company wishes to display some promotional material on campus, the final form of the material can be sent to the Placement Office, which will arrange for its display.


An effective way of creating awareness about your company among the students is to provide them with information. The information could be in the form of annual reports, company brochures, pamphlets, research material and other published information. The placement cell will ensure distribution of such material amongst the students.

Annual reports, company brochures, pamphlets and other published material are an effective medium for purveying information about the company. Any such communication can be addressed to the Placement Cell. The Placement Cell will ensure its distribution to the student community.


Various events, speaker series, panel discussions, conferences, workshops and academic fairs can be organized in which your company may participate directly or contribute through partnerships. Institute scholarships and awards can also be sponsored by your company as a way to express your companies' commitment to excellence in the student community at TECHNO.


Projects are an integral part of the academic curriculum at TECHNO. Over the years, many students have taken up live projects with many organizations. This provides the students involved a basic understanding of the company's operations. It also raises your companies' profile among students and the faculty.


Over the years, Corporate Presentations have been the standard forum for company-student interaction. They can be held any time between December and February and are scheduled for one hour each. These presentations provide students with an opportunity to learn more about the organization and meet some of the firm’s key employees. You can make a powerful impact by exposing students to the depth of opportunity your company offers.


Easily one of the most anticipated events on the academic calendar, case contests are a wonderful opportunity for recruiters to participate in a co-curricular activity based on the central tenet of the pedagogy at the Institute. The company provides a case to participating teams of students. The analysis is evaluated by a panel comprising company executives and faculty from the Institute. The students could also be provided with live case studies. This could be done by conducting Case Contests. A panel comprising company executives with/without TECHNO faculty could evaluate the student presentations.


The diversity of interests within the student population at TECHNO finds expression in its many student clubs. These provide opportunities for your company to introduce itself to target student groups. They organize many co-curricular events, such as speaker series, panel discussions, conferences, workshops, academic fairs & cultural events. Your company may either directly participate in these events or contribute through sponsorships.


This is a strong way of expressing the company’s commitment to promoting excellence in the student community. Many leading Indian and international firms have followed this approach.


Project work comprises an integral part of the academic curriculum. Over the years, our students have taken up live projects with many organizations. By sponsoring a project/study, the company can benefit from the application of a student’s insight and education to the company’s operations.